Lawyer, Business Development, Marketing, Confidence Rachel Spink Lawyer, Business Development, Marketing, Confidence Rachel Spink

What to do when marketing yourself makes you want to hide under your desk

Last week, a group of Female Lawyers’ Club members got together for a roundtable on marketing ourselves. I opened by admitting that the whole subject makes me want to hide under my desk, and that I’m sometimes the person who’ll spend far too long agonising over a two-line LinkedIn comment. It turns out I’m not the only one.

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The ten-minute LinkedIn upgrade every female lawyer needs

We ran a masterclass recently with Mike Roberts, founder of Making Digital Real, who helps professionals use tools like LinkedIn, video and AI to build visibility online. I'd already been to one of his sessions back in April and picked up plenty then, but somehow there was still more to learn.

LinkedIn is a wonderful tool for female lawyers. With a few small upgrades to your profile that you can make in minutes, you can help your ideal clients find you more easily, without even leaving the house. That's a huge win for very little effort.

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Lawyer, Marketing, Personal Brand Rachel Spink Lawyer, Marketing, Personal Brand Rachel Spink

You’re not the only one who hates marketing yourself

At our recent FLC masterclass on marketing yourself as a female lawyer, "blowing your own trumpet", with Rachel Brushfield, founder of EnergiseLegal, she asked us a simple question partway through: what do you most dislike about marketing yourself? A few people answered in the chat box, and said much the same thing, just in different words.

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