Earn what you're worth, without working more hours
A few years ago, I acted for a group of individuals exiting a business. The main contact argued me down on my fees, and I agreed. I charged £15,000 for the whole matter. I later found out that my opposition, who I knew had a similar level of experience as me, charged £60,000 for effectively the same job, when I am sure that I had done more of the hand-holding. When I learned this, I felt sick: I had charged just a quarter of what my opposition had charged and I know I’d done a great job.
We learn the hard way. And then, sometimes, we get a session like the one we had with Matthew Dashper-Hughes, and we realise there might be a faster route.